1.2 Programas de Diseño Aplicados a la Artesanía

CASO I

Artecnica & Design With Conscience

http://artecnicainc.com/Design_with_Conscience

Artecnica Design w/Conscience is a program to manufacture and produce products in accordance with humanitarian and environmentally friendly principles, founded by Artecnica in 2002.

Artecnica had invited talented designers of international fame to contribute new ideas to an ever expanding design collection and to team them with artisans in need around the world, invigorating commerce and assisting surrounding communities.

The mission is to promote self-sustaining communities of talented artisans in underdeveloped countries. The model is simple: the value of artisan-made goods has always been appreciated. But with the globalization of trade, village artisans have become divorced from their traditional markets, insulating them from the potential demand for their craft.

Artecnica’s vision is to introduce into the world’s artisanal communities two essential components: the designer and the project producer. The designer can dovetail the capacities of artisans with the needs of the international market-place. The project producer provides the logistics, marketing, and art direction necessary to bring the work of the designer and the artisan to the consumer. As the project producer, Artecnica partners with such nonprofit organizations as ‘aid to artisans’ and the ‘british council’. the challenge is to develop a competitive product that will encourage the survival of indigenous craft. Fulfilling this mission requires a smart designer, a savvy and visionary project producer, and a willing and ambitious artisan.

Our objective is to avoid the mechanization of the artisan, which devalues his work and undermines the project from both a design and an economic standpoint. In accomplishing these goals they try to avoid the assembly line production, exploitation of third world labor, and displacement of workers that often results from monopoly-oriented marketing organizations with global reach.

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CASO II

Aid To Artisans http://aidtoartisans.org/what_we_do/product_development/

Aid to Artisans creates economic opportunities for artisan groups around the world where livelihoods, communities, and craft traditions are marginal or at risk.

We blend a passion for the deep-rooted cultures and handmade traditions of the developing world with a commitment to building profitable businesses. Environmentally sound practices are at the foundation of our methodology. We recognize that we can only bring lasting economic growth if we provide an integrated approach to product development, business skills training, market access and eco-effective processes.

We accomplish this by working together with partners in the countries where we work and in the markets we connect artisans with, leaving behind an infrastructure that continues to support the artisan community long after we complete our mentoring.

Product development encompasses all aspects of a market-ready product: design, technical production issues, costing and pricing, merchandising, packaging, and presentation.

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CASO III

Yii - Taiwan Crafts Research Institute www.yiidesign.com

"Facing the growing global trend stressing environmental consciousness, craft contains development potential through combining human intelligence with respect for the laws of nature. 
In recent years, the Taiwan Craft Research Institute adapted "ECO Arts" – the contemporary value of life and the craft aesthetic – striving to enrich cultural content, environmental feel and creative design. Another goal is to provide life value to those with busy yet monotonous lives with the knowledge to live simply and environmentally."